UCI professor of marketing is lead author on 'highly commended' research paper
Imran Currim, Chancellor’s Professor of marketing and director of the Beall Center for Innovation & Entrepreneurship, is the lead author on a research report named a “highly commended” paper in the 2017 Emerald Literati Network Awards for Excellence. The study, published in the European Journal of Marketing, Vol. 50, Issue 12, establishes the longer-term positive […]