Doctoral candidate in marketing at The Paul Merage School of Business studies how consumers select over-the-counter drugs.
January 18, 2012
Sheryl Tsai serves both present and future as a groundbreaking scientist and as an award-winning professor.
November 14, 2011
UC Irvine researchers found that fats in foods like potato chips and french fries make them nearly irresistible and trigger a surprising biological mechanism that likely drives our gluttonous behavior.
July 18, 2011
UCI's fledgling pharmaceutical sciences undergraduate program grows in popularity as the job market for drug discovery and pharmacy grows.
March 21, 2011
UCI researchers Kenneth Longmuir and Richard Robertson have developed a more precise approach to delivery of chemotherapy drugs.
October 12, 2009
Scott Samuelsen is UC Irvine's go-to guy on fuel cell and hydrogen technology.
February 9, 2009
