UCI News

How Facebook can make up for disinformation and help get everyone vaccinated for COVID-19

Fast Company, Feb. 16, 2021

February 16, 2021

How Facebook can make up for disinformation and help get everyone vaccinated for COVID-19

“Public health officials are exploring a variety of ways to increase vaccination rates. My research suggests that Facebook ads targeting zip codes with large minority populations, high COVID-19 rates, and low vaccine uptake could be highly effective at encouraging underrepresented groups to get vaccinated,” [says Dr. Connie Pechmann, professor of marketing at the University of California-Irvine Paul Merage School of Business. She studies the impact of advertising and social media on consumers and the effectiveness of public health ad campaigns.]