Business professor Imran Currim co-authors article on how to win over vaccine skeptics
Imran Currim, UCI Distinguished Professor of business and director of The Paul Merage School of Business’ Beall Center for Innovation and Entrepreneurship, is co-author of an article that offers three recommendations for harnessing the power of influencers, celebrities and the fear of missing out to speed acceptance of COVID-19 vaccines. These customer-centric approaches include recognizing […]
February 09, 2021
