UCI News

Shocktoberfest a treat for thousands

Spirit rally, concert and free food drew thousands of students to annual party sponsored by ASUCI and UC Irvine Athletics.

by University Communications | October 17, 2011

On Friday, Oct. 14, UC Irvine held its sixth annual Shocktoberfest – featuring the West Coast’s largest Midnight Magic celebration – to mark the official beginning of the NCAA basketball season.

The event began with a street festival on Mesa Road that included free food, music, giveaways, games, a Halloween costume contest, and performances by UCI dance crews.

At about 8 p.m., the fun moved inside the Bren Events Center for a Midnight Magic show starring UCI’s 2011-12 men’s and women’s basketball teams. After player introductions, there was a “battle of the sexes” three-point and slam-dunk competition – with the Anteater men prevailing.

A hip-hop concert by New Boyz, Hoodie Allen and the Rej3ctz followed, and then festivities resumed on Mesa Road with Aftershock, a dance party featuring live DJs.