UCI News

UCI professor publishes book on doing business in Japan

John Graham, professor of marketing and international business at UC Irvine's Paul Merage School of Business, has co-authored a book…

December 10, 2007

John Graham, professor of marketing and international business at UC Irvine’s Paul Merage School of Business, has co-authored a book titled Doing Business in the New Japan – a guide to thriving in that country’s rich business market. The book is part of Graham’s recent trilogy of works related to succeeding in business abroad. The first installment, China Now, was published earlier this year, and the third book covering the rest of the world, titled Global Negotiation: The New Rules, is due out in February.