Anyone who frequents a Starbucks at UC Irvine has seen them: customers who camp out at coveted tables. They mark their territory with papers, backpacks, computers and coffee cups. They wear ear buds to discourage conversation and toss their jackets over empty chairs to keep interlopers from invading their space. Some hunker down with their […]
Doctoral candidate in marketing at The Paul Merage School of Business studies how consumers select over-the-counter drugs.
They call it “the baby monitor,” but it’s nothing like the ones sold at Babies “R” Us that alert parents when junior’s crying in his crib. Developed by UC Irvine pediatrics professor Dr. Dan Cooper, the sophisticated wireless device can detect subtle movements in infants that signal increased risk of cerebral palsy, autism and other neurological […]
Commencement for UC Irvine’s Paul Merage School of Business is usually a staid affair, with tastefully attired graduates in traditional gowns comporting themselves with dignity. Not this year. When Bethany Semeiks rose to collect her M.B.A., she zipped across the Bren Events Center stage on roller skates. Security guards tried to intercept the grad-on-wheels, but […]
Sarah Bana always knew what she wanted to be when she grew up: an FBI agent. “I’d read a lot of Nancy Drew and Hardy Boys mysteries, and I wanted to save the world,” she says. She still does, although she’s going about it in a different way. A fourth-year quantitative economics major at UC […]