Study of Twitter-based smoking cessation program gets $2.5 million from NIH
With a $2.5 million continuation grant from the National Institutes of Health, Cornelia Pechmann, professor of marketing at UCI’s Paul Merage School of Business, and Judith J. Prochaska, associate professor of medicine at Stanford University, will advance their research on a Twitter-based smoking intervention program. Their most recent study found that participants in Tweet2Quit were twice as successful […]