Misinformation about the coronavirus spread rapidly in the past year on Facebook and other social media platforms. But one marketing expert argues in a Fast Company Op-Ed, “How Facebook can make up for disinformation and help get everyone vaccinated for COVID-19,” that social media platforms should now step up and provide free, targeted ads that spread correct information about the safety of vaccines – and where to get them. Guest: UC Irvine marketing expert Connie Pechmann, [and professor, school of business.] [Starts 32:10]
After being a source of misinformation spread, one marketing professor says Facebook should step up with targeted and accurate psas about the coronavirus vaccine
KPCC, Feb. 24, 2021 (Audio)
February 24, 2021