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After being a source of misinformation spread, one marketing professor says Facebook should step up with targeted and accurate psas about the coronavirus vaccine

KPCC, Feb. 24, 2021 (Audio)

February 24, 2021

After being a source of misinformation spread, one marketing professor says Facebook should step up with targeted and accurate psas about the coronavirus vaccine

Misinformation about the coronavirus spread rapidly in the past year on Facebook and other social media platforms. But one marketing expert argues in a Fast Company Op-Ed, “How Facebook can make up for disinformation and help get everyone vaccinated for COVID-19,” that social media platforms should now step up and provide free, targeted ads that spread correct information about the safety of vaccines – and where to get them. Guest: UC Irvine marketing expert Connie Pechmann, [and professor, school of business.] [Starts 32:10]