UCI News

Your customers have changed. Here’s how to engage them again.

Forbes, Aug. 11, 2020 (Contributor)

August 11, 2020

Your customers have changed. Here’s how to engage them again.

Imran S. Currim, UCI Distinguished Professor of business and others write, “What is clear in the COVID-deaccession is that this change in customer behavior is pushing firms into a new “directional reality.” Firms need to adapt to shifting customer wants by engaging a more customer-centric philosophy. Rather than expecting their customers to come to them, they need to go to their customers.”