Your customers have changed. Here’s how to engage them again.

Imran S. Currim, UCI Distinguished Professor, marketing and others write, “During this COVID-deaccession, it is even more critical for firms to become more customer centric by researching and understanding their customers’ new problems caused by fear, isolation, physical distancing, and financial constraints, and attempt to structure their offerings to meet these new unmet wants and needs. The velocity or rate of adaption that firms need to adjust to a new directional reality will depend on customer demand.”