Digital transformation in the age of COVID-19: What should credit unions deliver?

Bill Maurer, UCI social sciences dean and Scott Mainwaring, UCI research affiliate write, “Getting a sense of how people feel about the data their activities generate, whether through their financial institutions, IoT connected devices, their car, their fitness tracker, and yes, their AI virtual assistant, is going to be crucial for credit unions to maintain their empathetic stance. Our ongoing research is in the early stages of uncovering these possibilities. For now, in the midst of the current crisis, we want to share some short-term opportunities:”