Rajeev Tyagi, professor of marketing, has been appointed senior associate dean of UC Irvine’s Paul Merage School of Business. Tyagi is an accomplished professor in the areas of new product introductions and distribution channels; he publishes regularly in the top marketing journals. He also is an associate editor at Management Science and an editorial board member at Marketing Science. An experienced teacher, Tyagi has won four awards at the Merage school and has served the school in many capacities, including his most recent role as chair of the personnel committee. His three-year term as senior associate dean took effect July 1.