UCI study sheds new light on habits, roles of blog readers

In a first-of-its-kind study, UC Irvine researchers have provided new insight into blog readers’ online habits and experiences, as well as how they perceive their roles in blog-based communities. The research, led by Eric Baumer, doctoral candidate at UCI’s Donald Bren School of Information and Computer Sciences; Mark Sueyoshi, international studies and East Asian cultures undergraduate student; and Bill Tomlinson (pictured), informatics professor, is the first to focus primarily on blog reading. A better understanding of the reader-blogger connection could lead to new, advanced features that would enable richer interactions between the two groups.