Browsing: Pharm Sci

Business Jesse Catlin

The marketing of meds

Doctoral candidate in marketing at The Paul Merage School of Business studies how consumers select over-the-counter drugs.

Faculty A single potato chip held up

The potato chip predicament

UC Irvine researchers found that fats in foods like potato chips and french fries make them nearly irresistible and trigger a surprising biological mechanism that likely drives our gluttonous behavior.