When do people retweet health agencies’ COVID-19 messages?

An analysis of Twitter messages has surfaced certain features of COVID-19-related tweets by public health agencies that were associated with a higher likelihood of the tweets being passed along—”retweeted”—by individual Twitter users. Jeannette Sutton of the University at Albany, New York, and co-investigator Carter T. Butts at the University of California, Irvine, present these findings in the open-access journal PLOS ONE on September 16, 2020.