How do you create a public service campaign to wear masks? We ask marketing expert Connie Pechmann

How do you create a public service campaign to wear masks? We ask marketing expert Connie Pechman

To get more people wearing face masks, perhaps it requires a public awareness campaign. Take Two talks about how a marketing blitz could get Americans to ignore politics and take masks seriously. Guest: Connie Pechmann, UC Irvine business marketing professor.