UCI professor offers messaging tips for COVID-19 scofflaws

A UC Irvine professor is calling public health officials Friday, saying they have failed to properly motivate people to practice the social distancing necessary to slow the spread of coronavirus, and offered tips to improve messaging. UC Irvine professor of emergency medicine Sean Young claims that mixed messaging from public health officials has failed to click with everyone from sunbathing beachgoers to merchants who are risking their business licenses to protesters who are demanding a reopening of the economy.