After being a source of misinformation spread, one marketing professor says Facebook should step up with targeted and accurate psas about the coronavirus vaccine
KPCC, Feb. 24, 2021 (Audio)
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How do you create a public service campaign to wear masks? We ask marketing expert Connie Pechmann
KPCC – Take Two (Audio),July 9, 2020
UCI professor of marketing is lead author on ‘highly commended’ research paper
Imran Currim, Chancellor’s Professor of marketing and director of the Beall Center for Innovation & Entrepreneurship, is the lead author on a research report named a “highly commended” paper in the 2017 Emerald Literati Network Awards for Excellence. The study, published in the European Journal of Marketing, Vol. 50, Issue 12, establishes the longer-term positive […]
The marketing of meds
Doctoral candidate in marketing at The Paul Merage School of Business studies how consumers select over-the-counter drugs.
UC Irvine’s ANTrepreneur Center announces winners of AI Innovation Challenge
Competition honors solutions in health, entertainment and student experiences
Cross-country connection
Scholarship enables UCI informatics major to attend Florida event for women in ICS
Building homes for a sustainable world
UC Irvine student engineer teams earn praise for innovation at the Sustainability Decathlon
UC Irvine study exposes risks of direct-to-consumer stem cell, exosome COVID-19 therapy ads
More than 75 percent of clinics operated by these businesses are in U.S. and Mexico
UC Irvine teams ranked high in Orange County Sustainability Decathlon results
Students presented new ideas for energy efficient and affordable homes
UC Irvine’s Paul Merage School of Business to host third Latinx Initiative (LXi) conference
EVENT: The UCI Paul Merage School of Business’ annual Latinx Initiative (LXi) conference will bring together prominent thought leaders, industry experts and innovators. They will discuss critical topics surrounding Latino leadership, inclusion and entrepreneurship in the new economy. The theme of this year’s two-day event is “Latinx Excelencia: Unleashing Economic Power of the Mainstream Economy.” […]